How to Get Commercial Roof Leads Online in 2023?

Roofing companies looking to grow their business in 2023 need to have a strong online presence and an effective lead-generation strategy.

With more and more people turning to the internet to search for roofing services, it's crucial for businesses to know how to get commercial roof leads online.

In this complete guide, we'll explore the most effective ways for roofing companies to generate commercial roof leads online, so you can attract more customers, increase your revenue, and grow your business in 2023 and beyond.

7 Best Ways to Get Roof Leads

1. Referrals 

Word of mouth is one of the most effective ways to get leads. Reach out to your current and former clients and ask if they know anyone who needs commercial roofing services. You can also ask for referrals from other businesses in your industry.

2. Networking

Attend industry events and conferences to meet other professionals in the commercial roofing industry. Networking is a great way to build relationships and generate leads.

3. Online Advertising

Invest in pay-per-click advertising on Google or social media platforms like Facebook and LinkedIn. Target your ads to the right audience and use engaging ad copy to attract potential customers.

4. Direct Mail

Send out postcards or brochures to businesses in your area to introduce your services. Make sure to include a call to action and contact information so potential customers can easily get in touch with you.

5. Content Marketing

Create informative blog posts, videos, and social media posts that demonstrate your expertise in the commercial roofing industry. This can help build your brand and attract potential customers.

6. Cold Calling

While it may not be the most enjoyable activity, cold calling can be effective in generating leads. Create a script and target businesses in your area that may be in need of commercial roofing services.

7. Partner with Other Contractors

Partnering with other contractors in related industries, such as HVAC or plumbing, can help you generate leads through cross-promotion. You can offer referral discounts or bundle services together to make it more enticing for potential customers.

7 Steps to Get Commercial Roofing Leads Online

Step 1: Build a Professional Website

Your website is your online storefront, so make sure it looks professional and has all the necessary information about your services.

It should be mobile-friendly, easy to navigate, and optimized for search engines. Include a contact form or phone number so potential customers can get in touch with you easily.

Step 2: Optimize for Local SEO

Optimizing your website for local SEO can help you rank higher in search engine results pages for keywords related to commercial roofing services in your area.

This includes adding your business information (name, address, phone number) to online directories, using local keywords on your website, and building backlinks from local websites.

Step 3: Run Pay-Per-Click Ads

Running pay-per-click (PPC) ads on search engines like Google can be an effective way to generate leads. You can target specific keywords and locations, and only pay when someone clicks on your ad. Make sure your ad copy is compelling and includes a clear call to action.

Step 4: Create and Promote Valuable Content

Creating valuable content, such as blog posts, videos, and infographics, can help you attract potential customers to your website.

Promote your content on social media and other relevant online platforms to reach a wider audience.

Step 5: Use Email Marketing

Collect email addresses from potential customers who visit your website and use email marketing to nurture those leads.

Send out newsletters, promotions, and other relevant information to keep your business top-of-mind.

Step 6: Utilize Social Media

Social media can be a powerful tool for generating leads. Share your content, engage with potential customers, and run social media ads to reach a wider audience.

You can also join relevant groups and participate in conversations to build relationships and establish yourself as an expert in the industry.

Step 7: Monitor Your Results and Adjust Your Strategy

Track your website traffic, lead generation, and conversion rates to see what's working and what's not. Adjust your strategy accordingly to optimize your efforts and generate more leads over time.